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          Who Am I ?             Who Am I ?           Who Am I ?             Who Am I ?             Who Am I ?             Who Am I ?  

Creative Director / Phptographer:
Karin Rosie Viilup, @rozarosie
Model: Chenert Allikmaa, @chenert_

 ‘The important thing is to be ready at any moment to sacrifice what we are to what we could become’ (Charles Dubois)

This practical study has been created to remind people they can be whoever they want to be- it is already in oneself; the mind needs to be broadened and the extraordinary self can be unleashed.

The understanding that everybody is born with only certain personality traits, bound to them to death, is a misconception. Daniel Amen is a psychiatrist and a neuro doctor that has conducted more than 83,000 brain scans which showed the impact of brain injuries on people’s behavior (TED x Talks, 2013). As a child, a slightest bump to head can cause a brain damage and if not cured, it can change his/her personality completely due to the work of normally ‘shut down’ parts of the brain (TED x Talks, 2013). Dr. Amen has said the 
following, ‘People who do bad things often have troubled brains, but this can be fixed with brain rehabilitation programs (TED x Talks, 2013)’. The message of this project is that people shouldn’t feel obligated to just one ‘me’ and to encourage them to explore with alternative egos to become the best version of themselves. In most cases, no medical help needs to be seeked; a small change in life is enough.

 Chosen medium is something the Creative Director of the project hadn’t experimented with before hence why it got selected to emphasize the idea of experimentation and releasing the latent self. Initial inspiration for the artwork comes from a multi-disciplinary artist Lynn Hershman Leeson who created an alter-ego called Roberta Breitmore (Gregos, 2011). Leeson lived initially as Roberta for 4 years, documenting that period of time with 144 sketches and surveillance photographs (Gregos, 2011). Aforementioned mixed media creations can be considered as stimulus of the moving imagery produced for this project.


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